Branding Domain Names
The purchase, development and marketing of descriptive domain names to promote a business or product is the ultimate gorilla marketing tool.
A memorable domain name instantly attracts your target audience and is a major advantage in establishing both your online and offline identity. Imagine your business being synonymous with the products or service you sell.
Over 80% of all online transactions begin with a keyword search.
Today internet users are accustomed to typing search phrases to find the products and services they are looking for. If it is a local search, the vast majority type the city name first and then the product or service.
Remember: People are looking for a solution to their problem at hand, not you specifically.
When descriptive domains are branded properly, the name is registered into the subconscious mind and will be top of mind when the product or service is needed resulting in direct traffic to your website.
Microsoft Domain Bias Study
The study found consumers are actually 25 percent more likely to click on exact match domains (domains that contain words they are searching) than domains not containing keywords. You Can Read the Complete Report Here
Descriptive Branded Domain Names
Here is a small sample of major corporations using descriptive, branded domain names to sell their products and services. As you can see, descriptive domain names work for all types of businesses, from Alzheimers Disease to the Weather Channel and every product or service in-between!
Understanding The Value
This business understands the value in a descriptive and brandable domain name. In July of 2013, Toronto Endodontist Dr. Rita Kilislian, purchased the premium, lead generating domain name RootCanals.com for $12,000 and redirected it to her business website.
Root canals are one of the most common dental procedures with over 14 million performed every year around the world. One Endodontist owns the name and is capturing all of the leads.
Can you imagine the amount of business the office will do from a $12,000 investment! Can you see the potential for your business?