Google Doesn’t Care About You!
The fact is, the business model of all of the major search engines is to provide search results that are relevant to a users search. It makes no difference to them if the result is you or one of your competitors.
No one cares about your business like you do!
For a local business to get quality traffic from the search engines you need to be listed in the local listings or at least on page one of the search results pages.
Good luck with that. The search engines are constantly changing their search criteria making website owners jump through hoops to stay ranked.
I’m sure you are bombarded with offers by search engine professionals promising to get you ranked on page one! They may be able to get you ranked, but staying on page one is increasingly harder. Even if you do rank well in the search engines, a dozen or so of your competitors are listed on the page with you.
To add insult to the injury, Google allocates less than 15% of a search result page, above the fold, to non-paid search results. You scratch and claw your way to the top for 15% exposure?
If you want more exposure on the search results page you can always buy advertising. On Google about 30% of the page above the fold, or double the space of organic listings, is allocated to paid advertising. Are you being Scroogled?
Doesn’t it make more sense to own your traffic
and by-pass the search engines altogether?