Lead Generating Domain Names
Lead generating domains serve the same purpose as descriptive telephone numbers. They are descriptive of the products and services offered and easy for the consumer to remember. Think of domain names as descriptive telephone numbers on steroids.
“Sometimes acquiring another domain is the cheapest way to increase leads and sales” – Inc. Magazine
Your website visitors have self qualified themselves by typing this intent-driven search phrase looking for a solution to their problem at hand.
Cut Out The Middleman
Owning a lead generating domain name allows you the opportunity to own your website traffic. Traditional free search traffic, is not owned by you, it is owned and relegated by the search engines.
Direct navigation or type-in traffic, as it’s sometimes called, is when a visitor knows what they want and bypasses the search engines by typing the domain name directly into their browser’s address bar.
For this reason, direct navigation traffic is every marketers dream. A visitor that knows what they want is extremely targeted and converts at a higher rate than traditional search traffic.
Direct navigation has been in existence since the beginning of the internet and accounts for between 5% to 20% of all internet traffic.
This number is increasing as internet users are becoming more internet savy, are concerned about privacy issues and the increasing use of mobile devices.
It’s much easier, more deep-rooted and more effective to brand your domain name to get quality direct navigation traffic than it is to manipulate the search engines to get a page one ranking.
Imagine never being at the mercy of search engine quirks again!